The dream of every marketing team is to hear the sentence: "There is no limit, feel free to use all the creative you have."
What is Guerilla Marketing?
Guerilla marketing is a powerful sub-branch of marketing that companies and marketing teams often use to attract attention in unique and creative ways. It involves unconventional tactics and ideas that go beyond the usual and has "out of the box" approach.
Although guerilla marketing is often considered a low-budget marketing strategy, it may still require significant investment.
For example, if you're planning a flash mob, you may need to pay people to participate (dancers, actors, extras…).
Similarly, if you want to use a billboard, especially if it’s out of the ordinary, you'll need to rent it. Unless you own one.
If you plan to create street art, you'll likely need to hire an artist who can do it properly.
Here are some of the best examples of guerrilla marketing from around the world. Enjoy!
2. floss finds what your toothbrush can’t
3. Koleston Naturals is a brand that offers hair colors with completely natural ingredients. The marketing team's decision to link the product with nature's beauty is a wise and creative move.
4. Make a reasonable choice.
5. Be patient with people who stutter.
6. Would you be able to notice a billboard like this?
7. Visa wants to show that the service is applicable almost everywhere. They target places where they are applicable.
8. Styx Underwear for men has a unique design that ensures it won’t ride and get stuck up your rear end.
9. IKEA’s 62ft Tall Bag Ad. With 45% of people in the UK having an IKEA bag at home, this creative wowed passersby ahead of IKEA’s opening of its Oxford Street store in 2024.
10. Advertisment for a funeral company. ''Come closer''.
11. Jeep demonstrates that their vehicles can be driven and parked on any terrain.
12. As you may have already understood, McDonald's is a leader in guerrilla marketing.
13. CPB London developed a campaign of 'imagine' billboards to encourage the audience to challenge gender bias on International Women's Day 2022.
14. Capsico hot sauce is incredibly spicy that it was even able to burn through a Billboard canvas.
15. Frontline has come up with a unique way to advertise its spray against ticks and fleas. They have created a visual where a dog is shown scratching itself while passers-by in a shopping center represent fleas and ticks. The scene is so prominent that it cannot be missed.
